Slack
retention
Reduce subscription churn
Keep more of the subscribers you've earned. Refix connects cancellation reasons with what happened before renewal, then helps your team address the cause. It stays with the goal across billing cycles.
How the work unfolds
Day 0 Goal delegated
Own monthly subscriber retention for our fitness app. Protect revenue per subscriber and watch refunds and support complaints.
Refix
I'll separate payment failures from cancellations and investigate what happens before each. I'll bring you a proposed test. Changes to billing, subscription terms, or customer messages need owner approval.
Day 6 Opportunity detected
Refix
Cancellations cluster after subscribers finish their first training plan. They complete workouts regularly, then stop opening the app. Support conversations mention not knowing what to do next.
Failed payments are steady. The next-plan recommendation is buried in the library. I've drafted a test to show it when someone completes a plan, with renewal and complaints as the checks.
Day 7 Action agreed
Test that with monthly subscribers finishing the beginner plan. Keep a control group and let them choose whether to start another.
Refix
The test brief is ready for the product team. I'll check whether people start the next plan, then follow renewal outcomes. Early clicks alone won't tell us whether retention improved.
Day 49 Outcome checked
Refix
Subscribers offered the next plan renewed more often than the control group. Revenue per subscriber held steady, with no increase in refunds or complaints.
Subscribers who stop halfway through their first plan still cancel at the same rate. I'm looking at workout difficulty and their support feedback next.
What Refix keeps doing
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Watch
Renewals, cancellations and failed payments
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Explain
What happens before a subscriber leaves
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Prioritize
The most addressable cause of lost subscribers
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Coordinate
A retention test with the subscription owner
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Verify repeat
Renewals through the next billing cycle