activation
Improve onboarding conversion
Give Refix ownership of onboarding conversion. It finds where new users fail to reach first value, investigates what changed, and follows improvements through to retained use.
How the work unfolds
Day 0 Goal delegated
Own onboarding conversion. Find where new users fail to reach the first useful action, but protect early retention and support load.
Refix
I will compare new-user journeys and recent product changes, then bring you a test with the affected users and guardrails. Product flow changes will need owner approval.
Day 3 Opportunity detected
Refix
New users on the latest mobile release are more likely to leave before saving their first item. A notification permission prompt now appears before that action. The same cohort completed signup normally, so the loss begins inside the first session.
I drafted a Linear issue to test moving the prompt until after the first saved item, with early retention and support volume as guardrails.
Day 4 Action agreed
Run that test for new mobile users only. Keep the current prompt for returning users and watch saved items, not just screen completion.
Refix
I added those eligibility and measurement rules to the issue. I will compare users who saw each prompt timing and check whether more of them save an item and return.
Day 21 Outcome checked
Refix
More eligible new users saved an item after the team moved the prompt. Early retention held and support volume did not rise. I am keeping this cohort under review while I investigate the next drop after first value.
What Refix keeps doing
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Watch
New-user progress and early retention
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Explain
The current barrier to first value
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Prioritize
By affected users and confidence
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Coordinate
A focused onboarding change
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Verify repeat
First value, retention, then the next barrier