Slack
acquisition
Reduce customer acquisition cost
Give Refix ownership of customer acquisition cost. It follows spend through activation and payment, finds where expensive traffic loses value, and checks whether changes bring in paying customers.
How the work unfolds
Day 0 Goal delegated
Own customer acquisition cost. Find where we pay for users who never become customers, but do not optimize away people who buy later or retain better.
Refix
I will follow acquisition cohorts through activation, payment, and retained value. I can investigate and draft a recommendation; campaign changes will need your approval.
Day 5 Opportunity detected
Refix
One paid campaign now sends more new users, but fewer of its completed cohorts reach first value or become customers. Payment success is normal after activation, so the loss begins earlier in the journey.
I found that a landing-page promise changed when the campaign broadened. I drafted a comparison of the original and new audience before recommending any spend change.
Day 6 Action agreed
Keep the original audience running and limit the new one while we test a page that matches its intent. Compare paying customers, not only trials.
Refix
I recorded the audience split and the paid-customer measure. I will wait for those cohorts to complete before judging the budget decision.
Day 28 Outcome checked
Refix
The revised page improved paid customer cost for the affected audience. The original audience kept its retained value, and refunds did not rise. I am checking whether the next cohort confirms the result before suggesting broader spend.
What Refix keeps doing
-
Watch
Spend and paying customers by cohort
-
Explain
Where acquired traffic loses value
-
Prioritize
By spend, paid impact, and confidence
-
Coordinate
A targeted campaign or product change
-
Verify repeat
Paid customer cost and retained value