Slack
monetization
Increase average order value
Find where a larger order also makes sense for the customer. Refix studies what people buy together and what your store recommends. It brings your team a test, then checks the effect on margin and completed orders.
How the work unfolds
Day 0 Goal delegated
Grow average order value for our coffee store. Keep order completion and gross margin steady, and watch returns.
Refix
I'll look at basket contents and the recommendations customers see. I'll propose tests using the products you already sell. Bundles, pricing, promotions, and store changes need your team's approval.
Day 3 Opportunity detected
Refix
Customers buying a pour-over kit often return for filters within a week. The kit page recommends another brewer, even though filters are available and fit the brewer already in their basket.
I've drafted a test to recommend compatible filters on the kit page at the normal price. I'll check whether it grows total customer spend or simply moves a later purchase forward.
Day 4 Action agreed
Let's run that on the two best-selling kits. Show the correct filter size, and keep the addition optional.
Refix
I've included the product matches in the test brief. I'll compare eligible visitors with the control group through purchases and returns. I'll also follow their total spend for 30 days.
Day 42 Outcome checked
Refix
The recommendation raised order value, with order completion, margin, and returns within the agreed limits. Thirty-day revenue per eligible visitor also rose, so the gain survived later purchases.
Gift buyers rarely add coffee to the kit. I'm checking which coffee options they view and whether the current recommendations match gift purchases.
What Refix keeps doing
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Watch
Order value, basket contents and gross margin
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Explain
Where useful additions get overlooked
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Prioritize
Product pairings with a clear customer benefit
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Coordinate
A focused bundle or recommendation test
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Verify repeat
Larger orders without lost sales or margin