How does Refix reactivate inactive customers?

Refix investigates inactive customers using past behavior, purchase history, and the experience they last had. It proposes a relevant reason to return, works with the lifecycle team on a test, and measures sustained activity alongside cost and unsubscribes.

What still requires approval?

Investigate inactivity, propose audiences and measure lasting reactivation. Approval is required for customer outreach, campaign audiences and incentives.

What does Refix do in the background?

Defines inactivity against each customer's usual purchase or usage cycle so normal gaps do not trigger outreach. Looks for the last experience customers had and whether a product, service, or availability change addresses it. Checks contact preferences and past outreach before proposing who should receive a return invitation. Works with the lifecycle owner on a relevant message and a holdout group to measure the effect of outreach. Follows meaningful activity and later visits, checking whether the return lasts after any incentive ends.

Can Refix bring back lapsed customers?

Refix investigates inactive customers using past behavior, purchase history, and the experience they last had. It proposes a relevant reason to return, works with the lifecycle team on a test, and measures sustained activity alongside cost and unsubscribes.

Can Refix improve customer reactivation campaigns?

Refix investigates inactive customers using past behavior, purchase history, and the experience they last had. It proposes a relevant reason to return, works with the lifecycle team on a test, and measures sustained activity alongside cost and unsubscribes.

Can Refix win back inactive customers?

Refix investigates inactive customers using past behavior, purchase history, and the experience they last had. It proposes a relevant reason to return, works with the lifecycle team on a test, and measures sustained activity alongside cost and unsubscribes.

Can Refix increase repeat purchases?

The first order should lead to another. Refix investigates why customers don't come back and brings your team a test worth running. It follows each result through the next buying cycle.

Can Refix reduce subscription churn?

Keep more of the subscribers you've earned. Refix connects cancellation reasons with what happened before renewal, then helps your team address the cause. It stays with the goal across billing cycles.

retention

Reactivate inactive customers

Give customers a reason to come back. Refix investigates why they left and what has changed since. It helps your team choose who to reach, then follows whether they return and stay active.

Give Refix this goal See how it unfolds

How the work unfolds

Day 0 Goal delegated

Bring back grocery customers who haven't ordered in two months. Keep incentive costs low and protect unsubscribes and repeat usage.

9:40 AM

Refix

I'll check what happened before their last order and whether there's a useful reason to return. I'll propose an audience and test. Your team approves outreach and incentives before anything goes out.

Day 5 Opportunity detected

Refix

A group of previously regular buyers stopped after several searches with no evening delivery slots. Their neighborhoods now have reliable evening availability. The last win-back email offered a discount but didn't mention that change.

I've drafted a test for contactable customers in those neighborhoods. The message explains the new delivery times, with no incentive. We'll leave a comparable group uncontacted to measure the effect.

Day 6 Action agreed

Laura Lifecycle Manager

Let's do it. Use neighborhoods where operations confirms the extra slots will stay available, and exclude anyone already in a win-back campaign.

2:10 PM

Refix

I've added those exclusions and the availability check to the brief. I'll follow completed orders after your team sends it, then check for another purchase over the next month.

Day 43 Outcome checked

Refix

More contacted customers returned than in the holdout group, and the difference persisted through a second order. Unsubscribes stayed within the agreed limit. The test used no incentives.

Some returning customers still find few slots on Sundays. I'm checking whether availability on that day explains the remaining gap before recommending more outreach.

What Refix keeps doing

Watch

Customer inactivity against normal return patterns
Explain

Why customers stopped and what has changed since
Prioritize

Customers with a relevant reason to return
Coordinate

A focused outreach test with the lifecycle owner
Verify repeat

Return activity that lasts beyond the message

How the work unfolds

What Refix keeps doing

Related goals

Increase repeat purchases

Reduce subscription churn

Reactivate inactive customers