acquisition Grow customer referrals
Keeps an eye on reward cost, referral abuse, customer retention
acquisition Reduce customer acquisition cost
Keeps an eye on paid customers, early retention, revenue quality
activation Improve onboarding conversion
Keeps an eye on early retention, support volume, account quality
monetization Increase average order value
Keeps an eye on order completion, gross margin, return rate
monetization Increase search-to-booking conversion
Keeps an eye on cancellations, refunds, booking quality
monetization Increase trial-to-paid conversion
Keeps an eye on churn, refunds, account quality
monetization Reduce searches with no bookable inventory
Keeps an eye on cancellations, booking quality, irrelevant results
expansion Grow revenue in new markets
Keeps an eye on acquisition cost, contribution margin, cancellations
retention Increase repeat purchases
Keeps an eye on gross margin, returns, unsubscribes
retention Reactivate inactive customers
Keeps an eye on unsubscribes, incentive cost, repeat usage
retention Reduce subscription churn
Keeps an eye on refunds, support complaints, revenue per subscriber
