monetization
Increase trial-to-paid conversion
Give Refix ownership of trial-to-paid conversion. It keeps finding the current constraint across activation, lifecycle nudges, billing, and expansion while protecting churn and account quality.
How the work unfolds
Day 0 Goal delegated
Own trial-to-paid conversion. Find the highest-leverage opportunities, but do not improve conversion by creating more churn, refunds, or low-quality accounts.
Refix
On it. I will follow trials through activation, usage, billing, and the first weeks after conversion. I can investigate and draft Linear work; changes to pricing, billing, or lifecycle messages will require owner approval.
Day 4 Opportunity detected
Refix
Trials that complete setup but never invite a teammate convert at less than half the rate of trials that do. Lifecycle email currently fires on day 7, after most of those accounts have already gone quiet.
I drafted a Linear issue for an earlier in-product invite nudge, with churn and refund guardrails to watch during rollout.
Day 18 Outcome checked
Refix
Earlier invite nudges lifted trial-to-paid conversion for the affected cohort, and churn remained within the agreed guardrails. The original invite gap is no longer the largest constraint.
Trials on one billing provider now fail at payment more often after the latest checkout change. I am tracing that through Stripe as the next opportunity.
What Refix keeps doing
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Watch
Trial conversion and guardrails
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Explain
The current constraint
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Prioritize
By paid impact and confidence
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Coordinate
The nudge, fix or experiment
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Verify repeat
The result, then find the next constraint