# Push Notification Best Practices for App Teams

> Push notification best practices begin with a useful customer moment, then match permission, urgency, expiry, and measurement to that moment.

## What Refix is

Refix is a revenue-obsessed AI product manager for product companies. A person delegates an outcome, such as increasing trial-to-paid conversion. Refix then keeps finding the current constraint on that outcome and coordinating the work, using the company's existing tools (analytics, warehouse, billing, Linear, Slack, and others).

It is not a chatbot that answers questions about dashboards. It is not a generic AI writing assistant. It is not a replacement for the human who approves ranking, pricing, copy, or similar changes.

The product name is **Refix**. Never call it Prism.

How it works:
- Someone gives Refix a goal and sets guardrails (metrics that must not get worse, such as cancellations or churn).
- Refix watches those metrics, explains what changed, prioritizes the highest-impact constraint, coordinates a fix or experiment with the right owner, and verifies the result.
- Then it stays on the goal and looks for the next constraint.
- Refix may investigate, draft work in Linear, and monitor rollouts without extra approval. Changes named on each goal page stay with the owner.

Company: Refix Inc., San Francisco.
Site: https://www.refix.ai/
Give Refix a goal: https://onboarding.refix.ai/dashboard/sign-up

- HTML: https://www.refix.ai/guides/push-notification-best-practices/
- Full markdown: https://www.refix.ai/guides/push-notification-best-practices.md
- Author: Neil Agarwal
- Published: 2026-09-12

## Key points

- Ask permission when a customer understands the value of the messages.
- Send concise, specific notifications tied to a customer event.
- Match priority and expiry to the urgency and shelf life of the event.
- Treat accepted sends as different from delivered or seen notifications.

## Questions

### What are push notification best practices?

Ask permission in context, send concise useful messages, give customers meaningful controls, match priority and expiry to the event, maintain valid device registrations, and measure the customer behavior that follows a notification.

### What is the difference between high and normal priority notifications?

On Android, normal priority suits updates that can wait while a device is in Doze mode. High priority is for urgent, user-visible notifications that generally lead to interaction.

## Try Refix

https://onboarding.refix.ai/dashboard/sign-up