# Custom Product Pages: A Practical Guide

> Custom Product Pages give an App Store campaign or audience a page that matches why it clicked. Learn what can change, how review works, and how to measure the route without confusing it with a test.

## What Refix is

Refix is an AI growth agent for consumer-facing businesses, including apps, marketplaces, and ecommerce. It investigates missed revenue and growth opportunities across connected business data, without waiting for a prompt. Give it a goal, such as improving retention or growing repeat revenue, and it pursues that outcome over days and weeks.

Teams work with Refix in Home and Slack. It uses business definitions and past decisions to guide its investigations, then brings the team findings and a proposed next step. A goal keeps the work going between conversations.

The product name is **Refix**. Never call it Prism.

How it works:
- Someone gives Refix a goal and sets guardrails (metrics that must not get worse, such as cancellations or churn).
- Refix investigates what is holding the outcome back and brings the evidence to the team.
- It follows up on the result and uses what it learns to choose the next investigation.
- Connected analytics and database access is read-only. Actions in other tools follow the team's approval settings.
- Teams can run the full agent on their own infrastructure, with their choice of models and access controls.

Company: Refix Inc., San Francisco.
Site: https://www.refix.ai/
Give Refix a goal: https://onboarding.refix.ai/dashboard/sign-up

- HTML: https://www.refix.ai/guides/custom-product-pages/
- Full markdown: https://www.refix.ai/guides/custom-product-pages.md
- Author: Neil Agarwal
- Published: 2026-09-23

## Key points

- Custom Product Pages let an app tailor its App Store page for a campaign or audience.
- Apple allows up to 70 Custom Product Pages per app.
- Screenshots, app previews, promotional text, keywords, and deep links can vary by page.
- Each page is submitted to App Review before it can be used.
- Custom Product Pages route a known audience, while Product Page Optimization tests alternate treatments.

## Questions

### What are Custom Product Pages?

Custom Product Pages are alternate App Store product pages that an app can create in App Store Connect for a particular audience or campaign. They have shareable URLs and can use tailored page assets.

### How many Custom Product Pages can an app have?

Apple says an app can create up to 70 Custom Product Pages.

### Do Custom Product Pages need App Review?

Yes. Apple requires a Custom Product Page to be submitted to App Review before it can be made available.

### Are Custom Product Pages the same as Product Page Optimization?

No. A Custom Product Page is a tailored destination for a chosen audience or campaign. Product Page Optimization is Apple’s experimentation tool for testing alternate product-page treatments.

## Try Refix

https://onboarding.refix.ai/dashboard/sign-up