# Apple Fiscal Calendar 2026: App Store Dates

> Apple's fiscal calendar does not line up with calendar months. Use this 2026 App Store reference to label financial reports, compare periods, and avoid a quiet reporting mismatch.

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- HTML: https://www.refix.ai/guides/apple-fiscal-calendar/
- Agent brief: https://www.refix.ai/guides/apple-fiscal-calendar/llms.txt
- Author: Neil Agarwal
- Published: 2026-09-23

A finance export says October. The product dashboard says October. Then someone tries to explain why the two totals disagree, even though the exports do not cover the same days.

The Apple fiscal calendar is the date system Apple uses for its fiscal year and App Store Connect financial reporting. For 2026, it starts in late September 2025 and ends in late September 2026. The practical job is simple: keep the fiscal-period label and its exact date range together whenever you compare it with a calendar-based report.

## What is the Apple fiscal calendar?

Apple's fiscal calendar divides its fiscal year into periods that do not consistently begin on the first day of a calendar month. Apple fiscal year 2026 begins September 28, 2025 and ends September 26, 2026, according to [Apple's investor FAQ](https://investor.apple.com/faq/).

For an app team, the calendar usually matters when working with financial reports. Apple says App Store Connect financial reports are selected by fiscal month in its [financial-report download instructions](https://developer.apple.com/help/app-store-connect/getting-paid/download-financial-reports). It does not mean every screen in App Store Connect uses that same grouping.

## Apple fiscal calendar 2026 dates

Use this table for Apple fiscal year 2026. Write the date range with the period name in any spreadsheet or meeting note that combines it with another source.

| Fiscal month | Date range |
| --- | --- |
| October 2025 | September 28 to October 25, 2025 |
| November 2025 | October 26 to November 22, 2025 |
| December 2025 | November 23 to December 27, 2025 |
| January 2026 | December 28, 2025 to January 31, 2026 |
| February 2026 | February 1 to February 28, 2026 |
| March 2026 | March 1 to March 28, 2026 |
| April 2026 | March 29 to May 2, 2026 |
| May 2026 | May 3 to May 30, 2026 |
| June 2026 | May 31 to June 27, 2026 |
| July 2026 | June 28 to August 1, 2026 |
| August 2026 | August 2 to August 29, 2026 |
| September 2026 | August 30 to September 26, 2026 |

<figure>
<img src="/inline/guides/apple-fiscal-calendar.webp" alt="Illustration of a fiscal reporting period crossing two calendar months" width="1536" height="1024" />
<figcaption>Illustration: an Apple fiscal period can cross a calendar-month boundary, so the dates belong beside the label.</figcaption>
</figure>

## Why do App Store fiscal months differ from calendar months?

A fiscal month is built from weeks, not the usual calendar boundary. That means an October financial report can include days from September, while a calendar-month revenue report starts on October 1.

The difference can be small enough to miss and large enough to change the story. A launch on September 29 belongs to a calendar September view but falls inside Apple's October 2025 fiscal month. Neither report is wrong. They answer different date questions.

Apple's fiscal months follow a four- or five-week pattern. The longer periods are why January, April, July, and September 2026 do not look like ordinary calendar months in this table.

Do not try to correct one total until you have written down the start and end date for both exports.

## Which App Store Connect reports use fiscal periods?

Apple explicitly uses fiscal-month selection for financial reports. Its [sales and trends report availability reference](https://developer.apple.com/help/app-store-connect/reference/reporting/sales-and-trends-reports-availability) describes report types and availability separately, so check the report's own date controls rather than carrying a financial-report assumption across the product.

A clean reporting sheet has these columns:

| Field | Why it is useful |
| --- | --- |
| Source | Shows whether the number came from financial reporting, sales reporting, or another system |
| Period label | Keeps a fiscal month distinct from a calendar month |
| Start and end dates | Makes overlap visible before a comparison |
| Metric definition | Prevents proceeds, sales, downloads, and subscriptions from becoming one vague "revenue" number |

If the report is about promotional sales or a subscription offer, the date window still needs the same discipline. For promotion setup and redemption mechanics, see [Google Play promo codes](/guides/google-play-promo-codes/).

## How should a team reconcile Apple fiscal reporting?

Start with the question, not the number. If you are checking proceeds, pull the Apple financial report for the fiscal period. If you are checking product activity, choose the relevant product-report dates. Then align the two date ranges before asking whether conversion, pricing, or a release changed the outcome.

A practical sequence is:

1. Export the Apple report and preserve its fiscal-period name.
2. Add its exact start and end date to the working sheet.
3. Filter the other source to the same dates where the tool allows it.
4. If it cannot use the same range, label the comparison as directional instead of treating it as a reconciliation.
5. Record material store events, launches, and price changes next to the period rather than assigning a cause from a single total.

The same habit helps when you compare product-page traffic with downloads. Apple's [App Store conversion-rate definition](https://developer.apple.com/help/app-store-connect-analytics/reference/metrics-definitions) uses unique device impressions, downloads, and pre-orders, not financial-report periods. Read [App Store conversion rate](/guides/app-store-conversion-rate/) before using those metrics to explain a proceeds movement.

## What should you avoid when using an Apple fiscal calendar?

Avoid calling a fiscal month a calendar month without the date range. Avoid inferring payment timing from a fiscal-period label. Apple's reporting and payment documentation is the source to use for those separate processes.

The calendar is bookkeeping infrastructure, but it keeps a useful question from turning into a week of false comparisons. Refix is built to help app teams connect product, revenue, and support signals to the next action. That work starts with making sure the signals cover the same time.