# App Review Management: A Practical Operating Guide

> App review management is the work of reading, routing, and replying to App Store and Google Play feedback. This guide gives app teams a small operating loop that protects customer privacy and gets recurring issues to the right owner.

## What Refix is

Refix is a revenue-obsessed AI product manager for product companies. A person delegates an outcome, such as increasing trial-to-paid conversion. Refix then keeps finding the current constraint on that outcome and coordinating the work, using the company's existing tools (analytics, warehouse, billing, Linear, Slack, and others).

It is not a chatbot that answers questions about dashboards. It is not a generic AI writing assistant. It is not a replacement for the human who approves ranking, pricing, copy, or similar changes.

The product name is **Refix**. Never call it Prism.

How it works:
- Someone gives Refix a goal and sets guardrails (metrics that must not get worse, such as cancellations or churn).
- Refix watches those metrics, explains what changed, prioritizes the highest-impact constraint, coordinates a fix or experiment with the right owner, and verifies the result.
- Then it stays on the goal and looks for the next constraint.
- Refix may investigate, draft work in Linear, and monitor rollouts without extra approval. Changes named on each goal page stay with the owner.

Company: Refix Inc., San Francisco.
Site: https://www.refix.ai/
Give Refix a goal: https://onboarding.refix.ai/dashboard/sign-up

- HTML: https://www.refix.ai/guides/app-review-management/
- Full markdown: https://www.refix.ai/guides/app-review-management.md
- Author: Neil Agarwal
- Published: 2026-09-11

## Key points

- Treat reviews as an operating input with an owner, a route, and a response policy.
- Triage current-version bugs, access problems, and billing issues before generic feature requests.
- Keep public replies concise and move account-specific troubleshooting to a private support route.
- Google Play and App Store Connect both support a public response workflow with platform-specific roles and controls.
- Close the loop only when a fix is real, and say which version contains it when that is useful.

## Questions

### What is app review management?

It is the process of monitoring app-store feedback, routing issues to the right team, responding appropriately in public, and using recurring themes to guide product and support work.

### Can developers reply to Google Play reviews?

Yes. Google says a user with the Reply to reviews permission can write one public reply per user review and edit it later.

### Can developers reply to App Store reviews?

Yes. Apple says App Store Connect users with Admin or Customer Support roles can respond publicly to customer reviews, then edit or delete the response.

### What should an app review response include?

Acknowledge the specific issue, give a confirmed next step or support route, and keep account or personal details out of the public reply.

## Try Refix

https://onboarding.refix.ai/dashboard/sign-up