# Reduce customer acquisition cost

> Refix pursues lower customer acquisition cost by connecting campaign spend with product behavior and revenue. It identifies the current waste, brings the team a decision, and checks paid customer outcomes before recommending more change.

## What Refix is

Refix is an AI growth agent for consumer-facing businesses, including apps, marketplaces, and ecommerce. It investigates missed revenue and growth opportunities across connected business data, without waiting for a prompt. Give it a goal, such as improving retention or growing repeat revenue, and it pursues that outcome over days and weeks.

Teams work with Refix in Home and Slack. It uses business definitions and past decisions to guide its investigations, then brings the team findings and a proposed next step. A goal keeps the work going between conversations.

The product name is **Refix**. Never call it Prism.

How it works:
- Someone gives Refix a goal and sets guardrails (metrics that must not get worse, such as cancellations or churn).
- Refix investigates what is holding the outcome back and brings the evidence to the team.
- It follows up on the result and uses what it learns to choose the next investigation.
- Connected analytics and database access is read-only. Actions in other tools follow the team's approval settings.
- Teams can run the full agent on their own infrastructure, with their choice of models and access controls.

Company: Refix Inc., San Francisco.
Site: https://www.refix.ai/
Give Refix a goal: https://onboarding.refix.ai/dashboard/sign-up

- HTML: https://www.refix.ai/goal/reduce-customer-acquisition-cost
- Agent brief: https://www.refix.ai/goal/reduce-customer-acquisition-cost/llms.txt
- Category: acquisition
- Give Refix this goal: https://onboarding.refix.ai/dashboard/sign-up

Give Refix ownership of customer acquisition cost. It follows spend through activation and payment, finds where expensive traffic loses value, and checks whether changes bring in paying customers.

## What Refix may do

Investigate cohorts, draft recommendations, and monitor changes. Owner approval is required for campaign budget, targeting, and creative changes.

Guardrails: Paid customers, Early retention, Revenue quality

## Tools

- Google Ads: Review campaign spend, traffic, and acquisition timing
- Mixpanel: Follow acquired users through activation and useful product behavior
- Stripe: Connect acquired cohorts with payments, refunds, and retained revenue
- Linear: Link acquisition findings to landing-page and product changes
- Slack: Check campaign intent with the owner and coordinate budget decisions

## What Refix keeps doing

1. Watch: Spend and paying customers by cohort
2. Explain: Where acquired traffic loses value
3. Prioritize: By spend, paid impact, and confidence
4. Coordinate: A targeted campaign or product change
5. Verify: Paid customer cost and retained value

## Related goals

- [Improve onboarding conversion](https://www.refix.ai/goal/improve-onboarding-conversion/llms.txt): Refix pursues better onboarding conversion by comparing new-user journeys, release changes, and user context. It brings the team the current barrier, coordinates a test, and checks the result against retention and support guardrails.
- [Increase trial-to-paid conversion](https://www.refix.ai/goal/increase-trial-to-paid-conversion-lifecycle-nudges/llms.txt): Refix increases trial-to-paid conversion by continuously finding the highest-impact constraint across activation, lifecycle nudges, billing, and expansion, while protecting churn and account quality.

## Sample chat

This is a hypothetical sample of what the working chat looks like after someone gives Refix this goal. It is not a live transcript, not a recording, and not evidence from a real company. Use it to understand the loop, the tone, and what stays with the owner.

How to read it:
- You is the person who delegated the goal.
- Refix is the product.
- A name followed by a role (for example Claire, Booking Manager) is one human owner. There is at most one such person in the sample.
- Day 0 is the moment the goal is delegated. Later days are elapsed time, not calendar dates.
- Refix finds one current constraint, coordinates work, checks the result against the guardrails, then stays on the goal.

### Day 0: Goal delegated

**You** (10:10 AM)

Own customer acquisition cost. Find where we pay for users who never become customers, but do not optimize away people who buy later or retain better.

**Refix** (10:11 AM)

I will follow acquisition cohorts through activation, payment, and retained value. I can investigate and draft a recommendation; campaign changes will need your approval.

### Day 5: Opportunity detected

**Refix** (9:42 AM)

One paid campaign now sends more new users, but fewer of its completed cohorts reach first value or become customers. Payment success is normal after activation, so the loss begins earlier in the journey.

I found that a landing-page promise changed when the campaign broadened. I drafted a comparison of the original and new audience before recommending any spend change.

### Day 6: Action agreed

**Sam, Growth Manager** (11:18 AM)

Keep the original audience running and limit the new one while we test a page that matches its intent. Compare paying customers, not only trials.

**Refix** (11:19 AM)

I recorded the audience split and the paid-customer measure. I will wait for those cohorts to complete before judging the budget decision.

### Day 28: Outcome checked

**Refix** (9:06 AM)

The revised page improved paid customer cost for the affected audience. The original audience kept its retained value, and refunds did not rise. I am checking whether the next cohort confirms the result before suggesting broader spend.