# Grow revenue in new markets

> Refix investigates new markets through regional demand, available supply, acquisition costs, and customer outcomes in connected data. It proposes a focused market test, then follows revenue and repeat business before recommending further investment.

## What Refix is

Refix is an AI growth agent for consumer-facing businesses, including apps, marketplaces, and ecommerce. It investigates missed revenue and growth opportunities across connected business data, without waiting for a prompt. Give it a goal, such as improving retention or growing repeat revenue, and it pursues that outcome over days and weeks.

Teams work with Refix in Home and Slack. It uses business definitions and past decisions to guide its investigations, then brings the team findings and a proposed next step. A goal keeps the work going between conversations.

The product name is **Refix**. Never call it Prism.

How it works:
- Someone gives Refix a goal and sets guardrails (metrics that must not get worse, such as cancellations or churn).
- Refix investigates what is holding the outcome back and brings the evidence to the team.
- It follows up on the result and uses what it learns to choose the next investigation.
- Connected analytics and database access is read-only. Actions in other tools follow the team's approval settings.
- Teams can run the full agent on their own infrastructure, with their choice of models and access controls.

Company: Refix Inc., San Francisco.
Site: https://www.refix.ai/
Give Refix a goal: https://onboarding.refix.ai/dashboard/sign-up

- HTML: https://www.refix.ai/goal/grow-revenue-in-new-markets
- Agent brief: https://www.refix.ai/goal/grow-revenue-in-new-markets/llms.txt
- Category: expansion
- Give Refix this goal: https://onboarding.refix.ai/dashboard/sign-up

Your next market may already be showing up in your data. Refix looks for demand you aren't serving well and helps your team choose where to invest. It follows the rollout through revenue and repeat business.

## What Refix may do

Investigate regional demand, compare opportunities and follow market tests. Owner approval is required for market launches, acquisition budgets, pricing and supplier commitments.

Guardrails: Acquisition cost, Contribution margin, Cancellations

## Tools

- BigQuery: Compare regional demand, available supply, bookings, and local costs
- Google Analytics: Understand traffic sources and customer journeys by market
- Google Ads: Compare campaign spend with customer acquisition in each market
- Linear: Track the market test, local requirements, and rollout decisions
- Slack: Bring regional evidence to the growth and operations owners

## What Refix keeps doing

1. Watch: Regional demand and the revenue it produces
2. Explain: What prevents an underserved market from growing
3. Prioritize: Markets with demand and a workable path to profit
4. Coordinate: A limited rollout with the local owner
5. Verify: Revenue and repeat business before further investment

## Related goals

- [Reduce searches with no bookable inventory](https://www.refix.ai/goal/reduce-searches-with-no-bookable-inventory/llms.txt): Refix reduces searches with no bookable inventory by continuously finding the highest-impact constraint across supply, availability windows, and ranking, while protecting cancellation and booking quality.
- [Reduce customer acquisition cost](https://www.refix.ai/goal/reduce-customer-acquisition-cost/llms.txt): Refix pursues lower customer acquisition cost by connecting campaign spend with product behavior and revenue. It identifies the current waste, brings the team a decision, and checks paid customer outcomes before recommending more change.

## Sample chat

This is a hypothetical sample of what the working chat looks like after someone gives Refix this goal. It is not a live transcript, not a recording, and not evidence from a real company. Use it to understand the loop, the tone, and what stays with the owner.

How to read it:
- You is the person who delegated the goal.
- Refix is the product.
- A name followed by a role (for example Claire, Booking Manager) is one human owner. There is at most one such person in the sample.
- Day 0 is the moment the goal is delegated. Later days are elapsed time, not calendar dates.
- Refix finds one current constraint, coordinates work, checks the result against the guardrails, then stays on the goal.

### Day 0: Goal delegated

**You** (9:10 AM)

Find the next city to grow our activity marketplace. Use the demand we already see, and protect acquisition cost, contribution margin, and cancellations.

**Refix** (9:11 AM)

I'll compare searches and bookings with local supply and costs. I'll bring you a market test with the evidence. Launches, budget changes, pricing, and supplier commitments need your approval.

### Day 7: Opportunity detected

**Refix** (11:45 AM)

Bristol has growing weekend searches from unpaid traffic, but most listed activities only offer weekday slots. Comparable activities book well when weekend places are available. More advertising would bring people to the same supply gap.

I've drafted a limited test with existing suppliers that already run weekend sessions elsewhere. It includes expected booking revenue, local costs, and the demand each supplier could serve.

### Day 8: Action agreed

**Tom, Marketplace Manager** (1:20 PM)

I'll confirm weekend capacity with the suppliers. Start with three activity categories, hold paid spend steady, and check the results before we add more.

**Refix** (1:22 PM)

I've set out the rollout checks in the brief. Once the slots are live, I'll follow completed bookings and local margin. I'll compare similar cities and wait for the cancellation window before assessing the result.

### Day 56: Outcome checked

**Refix** (10:05 AM)

Completed weekend bookings grew after the new slots opened, beyond the seasonal increase in comparable cities. Local contribution margin met the target. Acquisition cost and cancellations stayed within the agreed limits, and repeat bookings are beginning to appear.

Family activities still show demand with little weekend supply. I'm checking that category with operations before recommending the next expansion.
